Our Philosophy

In our marketing strategy we ignore the competition! If you think there is an apparent arrogance in this read the W. Chan Kim and R. Mauborgne article on "Value Innovation" in the Harvard Business Review Paperback "Breakthrough Thinking". We just seek to make our competitors irrelevant through a different strategic logic. In our course through history we left our mark by daring to do what others claimed was impossible. We believe that you can only lead if you take risks. We follow the ancient Greek motto "Luck favours the risk takers". In modern usage this is known by "those who dare win" or "nothing ventured nothing gained".

We work with clients who do indeed know how to shop around. It is no coincidence that our client list is small because our clients KEEP COMING BACK (!) and keep us very busy. Our attention to quality and detail gives them the piece of mind. They need to attend to their other matters.

The idea is to have under one roof and one management the capabilities:

•  to take projects from idea to implementation
•  to match problems to their solutions

Using our:

•  Tested and trusted associates
•  Laboratories for: Analysis, testing, product development, calibration, training
•  The Technology Business Incubator
•  The School of Entrepreneurs
•  The Pilot Plant

More details on each of the above five basic units is given in services.